What we did
One of the objectives of our Safer Communities campaign is to protect resources that contribute to making Lambeth people safe. As one of several stations threatened with closure we had to make sure our campaign stood out. We used controversial tactics, including a poster campaign around the headlines you don’t want to read and a provocative film about house fires to create momentum and ensure our campaign was at the sharp end of the debate in the media and on the street. We worked with residents and businesses in the most affected areas to ensure our campaign reflected public feeling, and encouraged local people to actively voice their opinions and get involved in the campaign through petitions, template letters and meetings.
Our ‘Save Clapham Fire Station’ initiative is a good example of how we are supporting Lambeth Council to be an effective place leader. We raised awareness of the issue and consequences of closing our local fire station, and gave people the means to respond to the threat of closure.
Who we did it for
Lambeth residents and businesses
- Our work led to 50% awareness of our campaign (poll conducted in July 2013.)
- 6,000 residents signed our petition (the most of any London borough.)
- 95% of Clapham High Street businesses backed our campaign.
- The campaign was shortlisted for the 2014 LGC Awards Campaign of the Year prize.
You can watch our campaign film ‘Every second counts’. Please be aware that some viewers may find it difficult to watch.