Today marks another significant milestone in the development of Lambeth Communications with the launch of our website. For me personally, the last six months has been a fascinating, and sometimes frustrating journey, as we built the blocks of our fledgling enterprise. Launching our digital presence, which describes what we are, our services, our track record, and our work in the community, is much more than introducing a new website to the internet – it’s an illustration of how far we’ve come in such a short space of time.
About eight months ago, we launched Lambeth Communications at the Local Government Association conference in Manchester. This was more a market testing and knowledge building exercise than anything else and about establishing the needs of councils up and down the land around communications and their appetite for our service. We were surprised by what we found. Some of those conversations demonstrated that many councils are failing to tap into the potential of their professional communicators. Attitudes were ensconced in historic rationale with some delegates describing their communicators as information givers, channel managers or logo checkers. Worst still, the link to political objectives – and relationships between communications and politics – was missing completely, or at best, weak. In conclusion, communicators were little more than administrators, and poorly regarded with it.
At Lambeth, the attitude towards communications and the communications team is very different.
We operate at the centre of the organisation and our work is completely focussed on supporting the objectives of the organisation as prescribed by our Cabinet. We have been commissioned by our Leader and Cabinet, who are actively involved in campaign planning, target setting and delivery, and our campaign approach is centred on communications being the catalyst for genuine behaviour change, which means utilising tactics that spark conversations and initiate debates.
We are champions of having honest and intelligent dialogue with our residents in an effort to change the way they think and behave. This approach has increased recycling rates, reduced crime and saved a fire station – we know it works. At this moment in time, this approach to communications is crucial as massive cuts to all our budgets mean we need our communities to do more with us and take more responsibility from us than ever before. Our team structure, model, ways of working and relationships have all been built to achieve this outcome. You can find out more about how we can support your organisation to do the same in our services section.